TheGoalShack
Marcet’s youth football TV show
Client
TheGoalShack
Assignment
Art direction, script development & production planning
Area
Sports
The project
Marcet students’ incredible competitions now have their own show. TheGoalShack is a football show and digital experience that engages, excites and transforms the way we follow the sport. With exclusive coverage, this programme is designed for players, families and fans who enjoy a good dose of grassroots level football.
The content is out of this world: from jaw-dropping tactical analysis of matches to exclusive interviews with coaches. TheGoalShack is the backstage of youth football, where players are not only shown at their best, but at their best.
The best part of it all is the interaction. Did you miss a great goal? No problem, you can relive it. Want to know what the player thought of the play? You’ve got it. And with animated graphics, we transform the broadcast into a visual experience. Thanks to this digital format, the stories of overcoming, detailed analysis and statistics make you feel part of the evolution of each player.
Our role
At AD1 we make sure TheGoalShack had a spectacular look and a perfect flow.
From the art direction, we design a scenography that gives life to each broadcast, and we create layouts for streaming so that it has an impeccable aesthetic. But a programme is not only about image, we also worked on the schedule to ensure that the content wasn’t only well-structured, but also exciting, dynamic and never loses its rhythm.
