KEENCON LEAGUE
Client
KeenCon
Assignment
Online Event Management
Area
eSports
The project
Following the success of the Barcelona KeenCon, the KeenCon League 2022 was born, an online 1v1 and 2v2 league. This competition brought together 32 Spanish players, many of whom also participated in the Barcelona event, creating a competitive and family-friendly atmosphere.
The league was broadcast on the brand’s official channels, allowing anywhere in the world. In addition, the league was supported by more than half a dozen sponsors and a prize pool that motivated participants to give their best in every game.
In the 1v1 modality, SOMBR4 was crowned champion once again, while de 2×2, the team formed by Cydkeix and Macross won the title.
Our role
In this project, AD1 took care of everything related to the production and live broadcasting of the matches. We created a solid tournament structure, managing the competition and monitoring each match day smoothly. Using tools such as OBS, we ensured that the broadcast was of the highest quality, with customised graphics.
From direct contact with players to social media management, we kept the audience informed with constant updates, results and exclusive content. We also worked with professional casters to narrate the action in real time, creating an atmosphere of excitement and interaction with the online community.
