eFOOTBALL™ CHAMPIONSHIP OPEN

The open eFootball™ Tournament

When digital football becomes accessible to everyone, a competition is born that celebrates emerging talent from across the globe. The eFootball™ Championship Open, KONAMI’s official amateur eSports competition, is the perfect stage for non-professional players to compete in a world-class tournament.

Research

Client

Research

Konami

Think, Rethink

Assignment

Research

Online event management

Make It happen

Area

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eSports

The project

The transition from the classic PES League to the eFootball™ Championship Open marked a milestone in eSports. While the eFootball™ Championship Open sets the standard for professional play, this tournament provides amateur players worldwide with a unique opportunity to shine on a global stage.

AD1 has organized everything from regional finals to global championships, designing a virtual experience that transcends borders. Each season brings the best amateur players from every continent into intense competitions, connecting thousands of fans from all corners of the world.

Our role

As a trusted agency for KONAMI with extensive experience in managing eFootball™ tournaments, AD1 took on the challenge of overseeing the Championship Open.

In every edition, we’ve coordinated with players from all continents, ensuring a seamless tournament experience. We’ve directed, refereed, and recorded every match remotely, maintaining the same quality as an in-person event. Additionally, we managed global broadcasts of the tournaments, attracting nearly a million viewers during the World Finals in 2022.