eFootball.Pro Invitational
The eFootball.Pro Invitational was eFootball.Pro‘s first public event, which featured a competition between FC Schalke 04, Celtic FC and Santos FC.
THE PROJECT
The eFootball.Pro Invitational was held on August 12th, 2018 in Gelsenkirchen, Germany.
It was the inaugural event of the eFootball.Pro project, and showcased the upcoming features of the new competition that was about to begin, the eFootball.Pro League.
Three top clubs competed for the first eFootball.Pro trophy and FC Schalke 04 won the tournament.
The event day also featured “Beat the Pro”, an event that gave attendees the opportunity to challenge one of the best PES players in the world.
WHAT WE DID
The eFootball.Pro Invitational enabled Adrenal1ne to show a teaser of the future league’s competitive, logistic, aesthetic and organisational features.
We moved from Barcelona to Gelsenkirchen, Germany, where we set up a stage with a gaming zone.
We organised, produced and managed all aspects of the tournament and created related audiovisual content.
We ran promotions on the day of the event, interacted with fans and held the “Beat the Pro” activity.
The nearly 100,000 attendees of the Schalke-Tag were able to follow the competition at all times via our live stream of the event.