Balloon World Cup

Adrenal1ne was in charge of the Artistic Direction and Operations of the Balloon World Cup, the balloon championship created by Gerard Piqué and Ibai Llanos.

THE PROJECT

The first edition of the Balloon World Cup, a global competition inspired by the game of preventing a balloon from touching the ground, took place in October 2021.

Representatives from 32 countries participated and it was streamed worldwide through Ibai Llanos’ Twitch channel.

Kosmos Studios, the event organizer, relied on Adrenal1ne to carry out the design of spaces and merchandising, as well as production tasks.

WHAT WE DID

Adrenal1ne worked on the operations, production, design and content creation of the Balloon World Cup.

We carried out tasks related to the contact with the players, the travel and transfer management of the players, as well as with the collaborators.

We were also responsible for designing and working on the production of the competition space, including the stage, as well as producing merchandising and social media content.

During the event we focused on the creation of content and the control of participants and attendees.