eFOOTBALL.Pro Cup
Reinventing the game
Client
Konami
Assignment
Online Event Management
Area
eSports
The project
When the pandemic paralysed the world in 2020, eFootball found its best ally in innovation. Thus was born the eFootball.Pro Cup, a total reinvention of the competition adapted to the online format but loaded with all the excitement and competitiveness that characterises eFootball. This historic tournament brought together the 10 clubs of the eFootball.Pro league, transforming the regular season break into a global celebration of eFootball.
In an event broadcast over 3 days, intense clashes took place in the Group Stage and Final Round, with FC Bayern München emerging as the first champion of this new era. More than a tournament, it was a statement of resilience and creativity in challenging times.
Our role
At AD1, we took on the challenge of bringing the spectacle into the homes of many, and we did it with our essence: innovation, precision and a little technical wizardry.
The eFootball.Pro Cup was our think tank, where we tested and perfected systems.
We took care of everything. From coordinating with players from 8 countries and over 20 cities, to receiving signals from their matches, cameras and audios directly from their personal setups. We referee matches, ensure technical fluency and manage every detail, always remotely, but with the closeness of a very well synchronised team.
On the other hand, we also centralized the live broadcast from our studio, where we wove the thread that kept the fans glued to their screens. The casters? They too joined the online format, transmitting their passion from their own homes and connecting with a global audience like never before.
